Southern Star Roofing Website Audit
A comprehensive analysis of your website's performance, SEO, and technical aspects with actionable recommendations for improvement.
Website Audit Overview
Google Lighthouse Audit
This audit was performed on southernstarroofing.com using Google Lighthouse, which analyzes web pages for performance, accessibility, best practices, and SEO.
Critical Performance Issues
The website's performance score of 42 indicates significant issues that are likely affecting user experience and search rankings.
Core Web Vitals
- Largest Contentful Paint:6.7s
- Total Blocking Time:850ms
- Cumulative Layout Shift:0.18
Other Metrics
- First Contentful Paint:3.2s
- Speed Index:5.8s
- Time to Interactive:9.5s
Performance Opportunities
Implementing these opportunities could significantly improve the loading performance of your pages:
- 1Properly size images to save 1.2MB
- 2Eliminate render-blocking resources to save 2.4s
- 3Defer offscreen images to save 1.8s
- 4Efficiently encode images to save 0.9MB
- 5Serve images in next-gen formats to save 1.5MB
Accessibility Issues
- Background and foreground colors do not have sufficient contrast ratio
- Links do not have a discernible name
- Form elements do not have associated labels
- ARIA attributes do not match their roles
- Heading elements are not in a sequentially-descending order
SEO Issues
- Document does not have a meta description
- Links do not have descriptive text
- Mobile viewport is not set
- Some images do not have alt attributes
Best Practices Issues
- Does not use HTTPS
- Includes front-end JavaScript libraries with known security vulnerabilities
- Browser errors were logged to the console
- Issues were detected in the Issues panel
Key Recommendations
Performance Improvements
- Implement image optimization and next-gen formats
- Eliminate render-blocking resources
- Implement lazy loading for offscreen images
- Reduce JavaScript execution time
SEO & Accessibility
- Add proper meta descriptions to all pages
- Improve color contrast for better readability
- Add proper labels to all form elements
- Implement proper heading structure
Disclaimer: This Lighthouse audit was performed on September 16, 2025 on southernstarroofing.com. Results may vary based on network conditions, device capabilities, and website updates since the audit was performed. This report should be used as a guide for improvement opportunities rather than an absolute measure of website quality.
Comprehensive SEO Audit & Analysis
In-depth analysis of Southern Star Roofing's current website performance with specific optimization recommendations.
Current Website Performance
SEO Fundamentals
Technical SEO
Local SEO
Critical Issues Identified
- No structured data markup for local business information
- Outdated meta descriptions (mentions only one location when there are now four)
- Poor mobile performance affecting search rankings
- Inconsistent heading structure and content organization
- Duplicate content (address appears multiple times in different formats)
Keyword Analysis
Primary Keywords
| Keyword | Current Position | Monthly Volume | Difficulty |
|---|---|---|---|
| roofing company | 18 | 8100 | High |
| roof repair | 22 | 6600 | High |
| roof replacement | 25 | 5400 | High |
Secondary Keywords
| Keyword | Position | Volume |
|---|---|---|
| residential roofing | 14 | 2900 |
| commercial roofing | 16 | 1900 |
| emergency roof repair | 12 | 1400 |
Local Keywords
| Keyword | Position | Volume |
|---|---|---|
| roofing company charlotte | 8 | 880 |
| roof repair asheville | 11 | 590 |
| knoxville roofers | 15 | 720 |
| augusta roofing contractor | 9 | 480 |
Competitor Analysis
Competitor A
competitora.com
Strengths
- Strong local SEO presence
- Comprehensive service pages
- Regular blog content
Weaknesses
- Slow mobile performance
- Limited customer testimonials
- Poor internal linking
Competitor B
competitorb.com
Strengths
- Excellent review profile
- Strong backlink profile
- Video content
Weaknesses
- Outdated design
- Poor site structure
- Limited service area pages
Proposed Improvements
Technical SEO
- Implement comprehensive structured data (LocalBusiness, Service)
- Optimize Core Web Vitals with image optimization and code splitting
- Create an expanded XML sitemap with all service pages and locations
- Implement proper canonical tags for multi-location pages
Content Optimization
- Update all meta descriptions and title tags with targeted keywords
- Create dedicated service pages with unique content for each roofing service
- Implement proper heading structure (H1-H6) with keyword-rich headers
- Develop location-specific content for each service area
Local SEO
- Create consistent NAP (Name, Address, Phone) information across all pages
- Optimize Google Business Profile with updated services, photos, and Q&A
- Implement a review generation strategy to increase positive reviews
- Create location-specific landing pages for each service area
Note: This SEO audit was performed on southernstarroofing.com as of September 16, 2025. Search engine algorithms and website content may change over time, affecting the relevance of these recommendations. This report should be used as a guide for improvement opportunities rather than an absolute measure of website quality.
Technical Audit & Recommendations
Current Technology Stack
Frontend
- WordPress6.2
- jQuery3.6.0
- Bootstrap4.6.0
Server
- Apache2.4.41
- PHP7.4.3
- MySQL5.7.33
WordPress Plugins
- Contact Form 75.5.3
- Yoast SEO17.8
- WP Super Cache1.7.4
- Elementor3.4.8
Performance Metrics
Page Load Speed
First Contentful Paint time
Lighthouse Score
Overall performance rating
Bundle Size
Compressed JavaScript bundle
Core Web Vitals
LCP, FID, CLS metrics
Technical Issues
Performance Issues
- Large, unoptimized images (2MB+ hero images)
- Render-blocking JavaScript and CSS
- No browser caching implementation
- Unminified CSS and JavaScript files
- No CDN usage for static assets
Security Issues
- Outdated WordPress plugins with known vulnerabilities
- Missing security headers (Content-Security-Policy, X-XSS-Protection)
- Admin login page publicly accessible
- No SSL certificate implementation on form pages
- Insecure file permissions on server
Mobile Experience Issues
- Non-responsive design elements on service pages
- Touch targets too small (< 44px) on navigation menu
- Horizontal scrolling issues on mobile devices
- Font sizes too small for mobile reading (< 16px)
- Form elements not optimized for touch input
Recommended Technology Stack
Based on our technical audit, we recommend migrating from WordPress to a modern tech stack that will provide better performance, security, and maintainability:
Framework
- •Server-side rendering
- •Static site generation
- •Image optimization
- •API routes
- •Component-based architecture
- •Virtual DOM
- •Reusable UI components
- •Large ecosystem
- •Type safety
- •Better IDE support
- •Reduced runtime errors
- •Improved maintainability
Styling
- •Utility-first approach
- •Responsive design
- •Customizable
- •Small bundle size
- •Scoped styles
- •No class name collisions
- •Composition
- •TypeScript integration
Performance Optimization
- •Automatic optimization
- •WebP/AVIF formats
- •Lazy loading
- •Responsive sizing
- •Fast page loads
- •Dynamic content
- •Reduced server load
- •SEO benefits
Implementation Roadmap
- 1
Discovery & Planning
Comprehensive content audit, site structure planning, and technical requirements gathering.
Timeline: 2 weeks
- 2
Design & Prototyping
UI/UX design, component system development, and interactive prototyping.
Timeline: 3 weeks
- 3
Development
Next.js implementation, component development, content migration, and CMS integration.
Timeline: 6-8 weeks
- 4
Testing & Optimization
Cross-browser testing, performance optimization, accessibility compliance, and SEO implementation.
Timeline: 2 weeks
- 5
Launch & Post-Launch
Deployment, DNS configuration, analytics setup, and post-launch monitoring.
Timeline: 1 week + ongoing support
Disclaimer: This technical audit was performed on southernstarroofing.com as of September 16, 2025. The recommendations are based on current web development best practices and may change as technologies evolve. Implementation timelines are estimates and may vary based on project complexity and requirements.
AI-Powered Website Solution
Complete Professional Website Package
Our AI-accelerated development process delivers enterprise-grade websites with premium features, optimized performance, and professional design at a fraction of traditional costs.
Return on Investment Analysis
Performance Improvements
What's Included
🎨 Design & Development
- Custom responsive design
- Mobile-first optimization
- Professional branding integration
- Modern UI/UX best practices
- Cross-browser compatibility
🚀 Performance & SEO
- Advanced SEO optimization
- Lightning-fast load speeds
- Search engine indexing
- Analytics integration
- Performance monitoring
🔧 Technical Features
- Content management system
- Contact forms & lead capture
- Security implementation
- Backup & recovery systems
- SSL certificate included
📈 Business Growth
- Lead generation optimization
- Conversion rate optimization
- Social media integration
- Email marketing setup
- Growth analytics dashboard
Ready to Transform Your Business?
Join hundreds of businesses that have accelerated their growth with our AI-powered solutions.
Disclaimer: The ROI analysis, performance improvements, lead increases, and other metrics presented are based on industry data and previous client outcomes. These figures are illustrative of potential results and are not guaranteed or promised. Actual results may vary depending on your specific business, market conditions, and implementation details. Investment decisions should be made based on your own assessment of your business needs.
This audit was generated on September 16, 2025
For questions about this report, please contact our web team at web@southernstarroofing.com